Why Every Business Will Soon Be a Subscription Business | Stanford Graduate School of Business
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About Stanford GSB About the Experience Full-Time Degree Programs Non-Degree & Certificate Programs Faculty Faculty Research Research Hub Research Labs Research Initiatives Topics Welcome, Alumni Admission Events & Information Sessions Enter the terms you wish to search for. Topics Enter the terms you wish to search for. Why Every Business Will Soon Be a Subscription Business Everything you purchase — from transportation to entertainment to groceries — will soon come with a monthly plan, says Zuora CEO Tien Tzuo. August 17, 2018 , who earned his MBA from Stanford Graduate School of Business in 1998, says the subscription model is the way of the future. In 2008, after nearly a decade at Salesforce, Tzuo founded Zuora, a software company built to aid organizations shifting to this mode